Vibe packaging and brand refresh

Chef'n offers a grocery and discount channel brand called Vibe which was in need of a branding update. The new logo is cleaner and more modern and the packaging keeps the Vibe brand orange but shifts it from primary color to supporting color on the packaging, allowing the food photography and product to stand out.

What I did:
Creative lead // Art direction // Print layout // Logo/Branding // Photo editing // Dielines